She’s Here To is a global Adidas campaign committed to changing the future for young female athletes in cities around the world. To drive this cause, the digital campaign focuses on empowering young female athletes to participate in sport through a week long event packed with inspirational speeches, role models, exercise workshops and adidas swag.

The She’s Here To campaign is driven to helping young female athletes make a difference in their game, lives and world. To achieve this, the design focuses on a playful and energetic visual language to encourage participation from the target audience. Website design and usage of social media echo this branding language, to effectively guide young girls to register for the event.