Working closely with the Snapchat Geofilters Team, the ‘Iconic Cities’ illustrations were designed and created to embody the architecture, culture and character of each city. The ‘Iconic Cities’ Geofilters were developed around a common visual language that could tie the individual pieces into a collective series.

Each illustration captures iconic landmarks found in each respective city, while also celebrating the diversity and uniqueness of each location

Following a rigorous screening process of the designs, the series was launched on Snapchat as active Geofilters and have now reached over 6.4 million uses and have amassed over 425 million views worldwide.

Furthermore, the Chicago and Tokyo Geofilters have also received Snapchat’s Outstanding Submission Awards respectively for high-quality design.